MasterCard has launched a competition to coincide with with The Brit Awards which will allow three cardholders to star as one of three artists expected to feature at this year’s ceremony.
Entrants will be invited to film a clip of themselves recreating a music video by one of Rita Ora, Conor Maynard and Delilah, and upload it to a dedicated campaign website Somethingforthefans.co.uk.
Three winning videos will be selected by the featured artists, and the participants will then be invited to star in ‘Priceless Remakes’ to be screened as idents during The BRIT Awards.
Last year, fans of Emeli Sande and Labrinth were offered the opportunity to duet with their idols, but this year are offering a full studio session to the most devoted fans of the artists in question.
The campaign, by McCann London, will include TV, print, outdoor, digital and social media activity, including promotion via the artists’ own Twitter and Facebook channels.
Rita Ora, Conor Maynard and Delilah are each set to perform exclusive concerts for Mastercard customers later in 2013.