About Pop Scoop
Who We Are
Pop Scoop is a non-profit digital platform that bridges the gap between aspiring media practitioners and journalists and real-world media opportunities. Since our launch, we’ve helped hundreds of young writers, photographers, and presenters gain hands-on experience in gig reviews, interviews, feature writing, and event hosting.
Our Mission
To empower the next generation of music journalists, photographers and videographers by providing a safe, supportive, and professional platform where they can develop their craft, build their portfolios, and gain access to industry networks.
Our Approach
- Practical, immersive training – real assignments, not simulations.
- Wide-reaching exposure – published bylines on a credible, well-read platform.
- Mentorship and community – a support network of peers and experienced media professionals.
- Inclusive access – opportunities for all, regardless of background, geography, or financial means.
Why It Matters
Breaking into media is harder than ever. Pop Scoop offers a launchpad for passionate voices that might otherwise go unheard, providing stepping stones into internships, paid roles, and media careers.
The Challenge
Young people who aspire to careers in media face:
- Limited access to real-world journalism experience.
- High financial and networking barriers.
- A need for published work to build a credible portfolio.
Our Solution
Pop Scoop provides:
- Hands-on assignments covering music events, festivals, and artist interviews.
- Structured mentorship to develop writing, presenting, and digital media skills.
- An established platform to showcase work to a global audience.
Impact to Date
- Over 100 contributors published since launch.
- Alumni now working at National TV and radio, music labels and leading PR agencies.
- Former contributors report increased confidence, skills, and employability.
Future Plans
- Expand outreach to reach 100+ new contributors annually.
- Launch a digital skills and media literacy programme.
- Build stronger partnerships with universities, music venues, and arts organisations.
Get Involved
We welcome contributions, feedback, and press inquiries. For more information, please visit our Contact Page.
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Meet The Team
Jimmy is a media all-rounder with a background that spans film, TV, newspapers, and magazines, bringing a wealth of creative experience to Pop Scoop.
Based in Norwich, Cerys Hubbard is a music journalist and history nerd whose passion for rock n roll began when she was named after Cerys Matthews.
A BIMM Brighton graduate, she founded Dead Pop Mag Society to revive the chaotic fun of 80s and 90s music journalism. Her work has led to appearances on BBC Radio and interviews with rising stars at Wild Paths Festival.
When she is not writing, Cerys works at Norwich Arts Centre, where she can be found putting up posters, pulling pints, and chatting about her favourite bands to anyone who will listen.
Lydia is a presenter, musician and journalist. She specialises in interviewing and music journalism.
Amelia is a passionate writer who has an all round passion for music, from journalism to photography and creating music herself. She is excited by new opportunity and aims to bring a new aspect and perspective to Pop Scoops take on the music scene.
Isaac blends academic know-how with hands-on creative industry experience, bringing sharp insights and big enthusiasm to Pop Scoop’s coverage of music and film.
The creative mind behind Pop Scoop’s social channels, making sure every post is engaging, on-trend, and true to the brand’s playful voice.
Clare is Pop Scoop’s go-to Showbiz Editor, keeping a finger firmly on the pulse of celebrity culture, red carpets, and entertainment’s biggest moments.
Alumni
We showcase the talented staff who have moved on, alongside our current contributors, as they have all contributed to making Pop Scoop what it is today, and we are truly grateful for their contributions.
Managing Director of Fluential, a creative and strategic influencer marketing agency.
James is an experienced Radio and TV host for Heart FM, hosting the UK’s largest commercial Early Breakfast Radio Show from 2019-2022. You can also find him on BBC’s Morning Live, The One Show and Blue Peter. Before this, back in 2015, James interviewed artists for Pop Scoop!
Jackie Adedeji is a journalist, podcaster and TV host. Her work showcases a variety of content, including lifestyle, fashion, body image and women.
