MTV UK, with MTV UP! Energy Drink today announce that voting for your favourite act to win MTV Brand New 2017 is now open. The winner will be crowned on 2nd February, at what promises to be an epic night of performances from previous Brand New act Sigala, and MTV Brand New 2017 acts Tom Grennan, Stefflon Don, and The Amazons at Electric Ballroom. 

Fans can vote, by simply clicking ‘Like’/’Heart’ on the image of their chosen artist on the official MTV Instagram

Since being revealed on the MTV Brand New 2016 shortlist, Sigala has established himself as the No.1 most played British male act across commercial UK radio. He is a regular chart topping DJ with tracks ‘Easy Love’, ‘Sweet Lovin’’, ’Say You Do’ and ‘Give Me Your Love’ featuring John Newman, which all reached the UK Top Ten. 2016 saw him finish off the year with the release of his new single ‘Only One’, which added to his ever growing collection of Platinum, Gold and Silver disc awards and racked up an impressive figure of 500 million streams worldwide and over 2.5 million singles sold in the UK. The showcase is set to be an anthem-packed night with this headliner!


Sigala says: ‘I was so excited to make the MTV Brand New list, so to be back performing for them is wicked. It’s so important to support emerging talent and the shortlist this year is packed with it! There are a few acts on here who will definitely be getting my vote!’

Tom Grennan first found fame featuring on the Chase & Status track ‘All Goes Wrong’. His debut EP ‘Something In The Water’, which was produced by Chris Hugail (Florence + The Machine) showcases his raspy, emotive vocals and saw him come joint second in The Guardian’s Poll of Poll 2017. Tom releases his new EP this coming February to coincide with his sold out UK tour.

Tom says: ‘To be announced on the shortlist was amazing, to now be performing at the MTV Brand New Showcase is incredible! I can’t wait!’

Clapton singer/rapper Stefflon Don, London’s new grime queen, has been collecting fans since 2014 with her cover versions of Section Boyz’s ‘Lock Arf’, Rae Sremmurd’s ‘No Type’and Wretch 32’s ‘Six Words’. She has worked with major names such as Jeremiah and has featured with everyone from Angel to Lethal Bizzle and Sneakbo. Her highly anticipated mix-tape ‘Real Ting’ is now available and has already passed 3 million streams.

Stefflon Don says: ‘I’m crazy excited to be performing at the MTV Brand new 2017 showcase! MTV has always been about showcasing new talent and to be selected by the team to perform on the night is an honour!’

The Amazons, who have been strongly supported across UK radio, look set to become 2017’s most popular rockers. The quartet released a critically acclaimed EP ‘Don’t You Wanna?’ last year, which was produced by Catherine Marks (Wolf Alice, Foals, White Lies). The band will be releasing their debut album later this year.

The Amazons say: ‘It is a huge deal for us to be picked to perform at the showcase for MTV Brand New 2017! We are looking forward to sharing the stage with such massively talented artists’

Selected by MTV officials, key music influencers and industry representatives, the shortlist includes the most exciting new UK music talent for 2017. These acts are now going head to head in a public vote on social media, battling it out until the all-conquering winner is revealed on February 2nd.

Fans can vote, by simply clicking ‘Like’ on the image of their chosen artist on the official MTV Instagram

MTV Brand New 2017 with MTV UP! Energy drink shortlist:

AJ Tracey – @AJFromTheLane
Bishop Briggs – @thatgirlbishop
Disciples  – @Disciples
JP Cooper – @JPCooperMusic
Nadia Rose @nadiarosemusic
RAYE – @raye
Ray Blk – @RayBLK_
Stefflon Don – @stefflondon
The Amazons – @TheAmazons
Tom Grennan – @Tom_Grennan

Anna Karatziva, Head of Talent and Music, MTV UK, commented, “MTV Brand New is one of our most exciting and rewarding campaigns of the year. It’s been incredibly tough whittling down the list, but we can’t wait to support and work alongside our finalists over the coming year.”

Recent MTV Brand New campaigns have also revealed the biggest breakthrough acts of 2014 and 2015, such as James Bay, Years and Years, The Vamps, Krept & Konan, George Ezra, Sam Smith and Ella Eyre.

With one of the most successful hit rates for a new music poll, over the last five years MTV Brand New has provided crucial early support helping to launch the careers of international stars such as Lady Gaga and Justin Bieber. They have also helped garner attention for British music talent including Tinie Tempah, Adele, Florence + The Machine, Disclosure, Ellie Goulding, Jessie J, Wretch 32, Labrinth and Conor Maynard at the very start of their recording careers.

MTV UP! is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2017. The party will also celebrate the recent launch of the drink which is now available at select retailers nationwide. MTV UP! is an energy drink that is tasty, unique and inspired by music, youth and fashion of today, so fits perfectly with MTV Brand New 2017.