Adele’s eagerly anticipated ‘Hello’ music video is the new Vevo record holder, delivering over 27 million views in its first 24 hours.

‘Hello’ made its official digital debut exclusively on Vevo at 3am ET on October 23rd. Adele takes over first place from Taylor Swift, whose ‘Bad Blood’ video scored 20.1 million views in its first 24 hours after its debut on May 17th.

Top three 24-hour video debuts for Vevo:
23rd October 2015 – Adele – Hello – 27.7 million views
17th May 2015 – Taylor Swift – Bad Blood – 20.1 million views
19th August 2014 – Nicki Minaj – Anaconda – 19.6 million views

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