Coldplay have today premiered the groundbreaking new video for Ink, the fourth single to be taken from their Number One album, Ghost Stories (the world’s best-selling artist album of 2014 so far). The video is available to experience at now.

Fans can plot their own storyline through the interactive, animated tale about a lost traveller who journeys to the edges of the world in search of his lost love.

Viewers can make real-time choices throughout the video, altering its outcome – with more than 300 possible journeys available.

The video was written, directed, and animated by Los Angeles agency Blind. Blind collaborated with digital media company Interlude, utilising their proprietary interactive video technology.

The Ink video coincides with the band’s new concert film and live album, Ghost Stories Live 2014, which is out this week on CD, DVD, Blu-ray and digital.