In a UK broadcasting first, Google Play Music – Google’s music store and streaming service – and Channel 4, will take over an entire three and a half minute ad break and transmit a live music performance.

BRITs Critics’ Choice winner 2014 Sam Smith will be performing to a sold-out crowd at London’s Roundhouse. Throughout the live advertising break, which will air on Channel 4 at approximately 10.45pm during ‘Alan Carr: Chatty Man’, Sam will perform the new single No.1 ‘Stay With Me’ from his debut album ‘In The Lonely Hour’.

The performance will be live recorded and will be exclusively available as a stream on Google Play UK soon afterwards.

Sam Smith said: “It’s incredible to be part of a UK first. Stay With Me being broadcast live to the nation will be a very special moment for me.”

Google UK’s Stephen Rosenthal said:

“Through Google Play Music, we’re looking to shake up the way music lovers connect with the bands and tracks they love. What better way to show our ambition than lay on this world first with Sam Smith, one of the hottest acts on the planet today.”

The groundbreaking idea originated from a collaboration between Channel 4, Google Play, MediaCom, The Outfit and Universal Music label Capitol.

On 26th May Google Play released an exclusive deluxe format of Sam’s debut album, including an unreleased acoustic version of the title track ‘In The Lonely Hour’ plus an acoustic version of fan-favourite ‘Nirvana’. You can purchase the album from: