MTV UK & Ireland in association with Emporio Armani Diamonds today announce British pop rock band, The Vamps, as the official winners of MTV Brand New for 2014. Following a month-long public voting process and three critically acclaimed music showcases, people voted in their tens of thousands for The Vamps, beating-off fierce competition from the other nine nominees; Sam Smith, Ella Eyre, Joel Compass, Royal Blood, Banks, Elyar Fox, George Ezra, Kwabs and Marie Naffah.

Since voting opened on December 16th, the MTV Brand New for 2014 site has been inundated with hundreds of thousands of unique votes for the ten nominated artists. The Vamps took the ultimate crown, followed by Elyar Fox and then Ella Eyre. As the MTV Brand New for 2014 winner, The Vamps will receive ongoing priority endorsement throughout 2014, as well as editorial and promotional support across MTV’s network of UK channels and websites.

The Vamps are without a doubt the new band on everyone’s lips. Their first single Can We Dance stormed the charts on release and debuted on the UK Official Singles Chart at #2, and the video has received almost 10million views on YouTube. Most recent single, Wild Heart, is quickly following suit with over 3 million views already, and entered the Official Singles Chart at #3. The quartet are the opening act with Taylor Swift, supporting on her five-night 02 Arena residency. They have also been announced as special guests to The Wanted on their forthcoming tour, and will play with McBusted and Backstreet Boys at the BST Festival in July. Their debut album follows later in the year, and undoubtedly these boys are set for massive success in 2014.

Tristan of The Vamps says: “We’re very lucky and we feel very humbled and honoured to win such an awesome competition we’ve been growing up with.”

Bradley of The Vamps says: “Yeah a big thank you to all our fans who voted for us, you’re all amazing – it’s a bit weird winning it when we’ve all grown up and seen the artists who have won it so thank you very much!”

Last week MTV Brand New for 2014 hosted two exclusive live shows at Islington Assembly Halls. Highlights of the one off shows with Katy B, Ella Eyre and George Ezra, and Sam Smith, Joel Compass and Kwabs will which premiere air as part of a night of Brand New programming on MTV Music on Sunday 9th February at 9pm.

Paul Hourican, Head of Talent and Music, MTV Networks UK & Ireland, commented.
“Huge congratulations to The Vamps who have already established a strong connection with the MTV audience. We’re absolutely thrilled for the guys who have a huge 2014 ahead of them.”

With one of the most successful track-records for a new music poll, over the last five years MTV Brand New has provided crucial early support helping to launch the careers of international stars such as Lady Gaga, Justin Bieber and Ke$ha before their debut releases whilst also picking up top British music talent Tinie Tempah, Adele, Florence + The Machine, Disclosure, Ellie Goulding, Jessie J, Friendly Fires, White Lies, Wretch 32, Labrinth and Conor Maynard at the very start of their recording careers.

For the second year, Emporio Armani Diamonds is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2014.

Emporio Armani Diamonds and MTV are the perfect match and together are much more than just a brand collaboration. Music and fragrance are intrinsically linked in their ability to evoke emotion and memory, and their power to transport the mind to a different time or place. This powerful combination is a must for Emporio Armani Diamonds and they are delighted to be associated with the talented and inspirational individuals that MTV Brand New unveils.