MasterCard today reveals pop superstar and multi BRIT Award winner Kylie Minogue as the second artist signed up to offer music fans a #PricelessMoment in 2014.
Hot on the heels of the news of her role as a coach on BBC’s The Voice and the announcement of her much anticipated new single, “Into The Blue”, Kylie is today unveiled as the next name added to MasterCard’s exciting line up of 2014 Priceless Gigs.
For one night in March, the pop legend will be taking to the stage and treating guests at MasterCard’s second Priceless Gig to a night they will never forget. The evening will be topped off by the first ever live performances of tracks from her new album.
Fans of Kylie have the opportunity to meet the star by entering MasterCard’s Retweet to Meet competition for twenty four hours starting midnight 14th January and finishing midnight 15th January.
To be in with a chance of winning their own #PricelessMoment with Kylie and being part of the audience on this momentous night, fans must follow @MasterCardUK and retweet RT to meet @KylieMinogue at her upcoming @MasterCardUK gig. Could this be your #PricelessMoment?
Kylie commented: “I can’t wait to perform some of my new tracks at my MasterCard Priceless Gig. After a year of working on my album in the studio, I’m so excited to share all my hard work. It’s genuinely a priceless moment for me to be given this unique opportunity.”
Shaun Springer, Head of Brand and Sponsorship, MasterCard UK & Ireland comments: “Kylie Minogue has been right at the heart of some of the BRITs most iconic moments so we’re absolutely delighted to have her on board for this year’s MasterCard Priceless Campaign. We’re extremely excited about giving one fan a truly Priceless Moment with her”.
The globally successful artist with worldwide record sales of more than 70 million under her belt will follow singer songwriter Laura Mvula who performs her Priceless Gig at Kensington Roof Gardens this Thursday.
For further details go to www.somethingforthefans.co.uk