One Direction have unveiled a brand new poster that “comes to life” for their This Is Us movie tonight (18/04/13)
Paying tribute to those that helped catapult the band to success, the poster’s backdrop is a mosaic made up of thousands of LITTLE THINGS – the fans themselves. Hundreds of thousands of people have been flooding the official site and submitting photos since February in the hopes that their snapshot will be featured in the movie poster.
The poster also “comes to life” when fans use their smart phones to scan the Zapcode on the poster unlocking an augmented reality experience and exclusive video content of the band. The Zappar app is free and available for download in the App Store or Google Play.
View the poster below and try it our with Zappar. Our how to guide is here: