John Lewis’ new Christmas advert is as short as evens to record less views than 2015 and 2016 instalments #BusterTheBoxer and #ManOnTheMoon.

#MozTheMonster has been met with mixed reviews and the online leading bookmaker has 2017’s advert at even-money to fall short of the 28 million and 25 million Youtube hits achieved by the company’s previous two festive commercials.

John Lewis Christmas Ad 2017 – #MozTheMonster

Click here to continue the story and make your own monster: http://bit.ly/2mboXgj Joe befriends a noisy Monster under his bed but the two have so much fun together that he can’t get to sleep, leaving him tired by day. For Christmas Joe receives a gift to help him finally get a good night’s sleep.

Betway’s Alan Alger, said “The latest John Lewis Christmas advert has slightly underwhelmed and we make it evens that it receives less views than #BusterTheBoxer and #ManOnTheMoon.

“Credit to John Lewis, the last two adverts have smashed expectations out of the park and #MozTheMonster looks hard-pushed to draw alongside those ads given the reviews so far.”

Betway – Novelty

#MozTheMonster to be:
Least viewed John Lewis advert of the last three years
*Evens*
Most viewed John Lewis advert of the last three years
*11/8*

Jimmy Mavroudis

Pop Scoop founder and editor. Ex showbiz/tech editor at the Cyprus Mail. Former sub-editor at Archant. Former art director Sky TV. Co-founder of Kool Magazine and freelanced for the BBC, Channel 4, Warner Bros and the Cyprus Broadcasting Corporation.