Recorded in Jamaica, Unholy is the unwavering lead single from the singer’s hotly tipped fourth studio album; crafted around a sultry Arabic scale, the track delivers a multi-voiced, menacing sound collage with instant club appeal, underpinned with throbbing bass, opening with a blistering choral hook, crowned with Kim’s fierce verse.
For this unstoppable new single, Multi-Platinum, artist/songwriter Sam Smith has created an unrivalled cocktail of collaborators teaming up with production superstars ILYA (Max Martin, Ariana Grande, Jennifer Lopez), Blake Slatkin (Lizzo, 24K Golden), Cirkut (Nikki Minaj, The Weeknd), Omer Fendi (Lil Nas X, The Kid Laroi), long-time collaborator Jimmy Napes and pop diva Kim Petras to unleash an unrelenting hold on all the senses with Unholy.
Sam Smith – Unholy feat Kim Petras (Out Now) Listen at http://samsmith.world/UnholyID Listen to Sam Smith’s Complete Collection here: http://samsmith.world/CatalogueID Stay up to date with Sam Smith music, tours and exclusives here: http://samsmith.world/RegisterID TikTok https://www.tiktok.com/@samsmith Instagram http://instagram.com/samsmith Twitter http://twitter.com/samsmith Facebook http://facebook.com/samsmithworld
Describing the track as their most audacious yet, Sam said, “Unholy was made in Jamaica and was one of the most glorious creative moments I’ve ever had as an artist. I’ve never had so much fun making a record. It was so cathartic and freeing to experiment like this and throw out the rule book. It has also been an honour to work with Kim and witness her brilliance. This song is about liberating oneself from the clutches of others’ secrets…”
Kim Petras added, “I am such a big fan of Sam. It is cool to meet another artist who is a really good writer and has a vision that’s their own. I had the best time in the studio with them. They really believed in me and encouraged me to be totally myself. I feel so honoured that they chose me to be on this song.”
Fans embraced Unholy before its release, quickly sending views of the first teaser soaring past 26 million with over 300K creates on TikTok. Simultaneously, a new sound for “I’m Not The Only One” was trending on TikTok, causing the 2014 hit to re-enter the Global Spotify Daily Top 200. And to celebrate the release of Unholy Sam will be marking the start of an unrivalled live plot and has announced two shows at London’s iconic Royal Albert Hall on 21st and 22nd October.