One Direction surprised fans this morning with the impromptu release of their brand new single ‘Drag Me Down’, which has quickly become the group’s most successful global single launch ever.
The band dropped the song on iTunes and Spotify worldwide today at 6.30am (UK time) with no fanfare, and before premiering it on radio or online.
Featuring crashing guitars and soaring harmonies, ‘Drag Me Down’ showcases a more mature One Direction sound.
With sales of over 65 million worldwide and performances to over 7.5 million fans, One Direction truly are a pop phenomenon. In May this year the band won two Billboard Awards for Top Group and Top Touring Artist.
The band are currently on the American leg of their massive On The Road Again stadium tour, before returning to the UK this September for another sold out arena tour. Their fifth album is due for release this November.