Taylor Swift premiered the music video for her new single ‘Style’ today at 1:30pm GMT on TaylorSwift.com and VEVO (following an exclusive on Good Morning America). Watch the full video below:

‘Style’ is written by Taylor Swift, Max Martin, Shellback and Ali Paymi and produced by Max Martin and Shellback (for MXM productions) and Ali Paymi (for Wolf Cousins productions). The third single to be taken from Taylor’s critically acclaimed, history breaking new album 1989, ‘Style’ is already climbing up the charts in the US and is currently at no. 14 in Billboard’s Top 200 Digital songs.

Shot around Los Angeles, the video for ‘Style’ was directed by film director and screen writer, Kyle Newman (Fanboys, The Hollow) and incorporates personal video footage of Taylor’s.

‘Style’ follows singles ‘Shake It Off’ and ‘Blank Space’. ‘Shake It Off’ peaked at No. 1 on iTunes in 64 countries, has sold in excess of four million in the U.S. and over 750,000 in the UK where it is certified platinum after spending 3 consecutive weeks at no. 1 on the Radio Airplay charts and 12 weeks in the top 10 of the Official Singles Chart. ‘Blank Space’ immediately skyrocketed to the top of Billboard’s Hot 100 US on its debut and has reached no. 1 on iTunes in 82 countries including the UK where it is certified gold after selling over 450,000 and spending 10 weeks in the top 10.

Taylor’s critically acclaimed fifth studio album 1989 topped iTunes sales charts in over 95 countries on its release and has sold over 8.4 million albums worldwide to date. It was the highest selling release since 2002 and the top selling album of 2014 in the US, where it has now spent 11 weeks at no. 1 on the Billboard 100 chart. In the UK, 1989 debuted at no. 1 on the Official Albums Charts, was the top selling album of 2014 by an international artist and is certified platinum after selling over 500,000 copies and not leaving the top 10 of the Official Albums Charts since its release.

This spring will see Taylor Swift embark on The 1989 World Tour, which kicks off on 5 May 2015 in Tokyo, and encompasses eight countries and span four continents, including North America, Europe, Australia and Asia. The European leg of The 1989 World Tour will start on 19 June in Germany at Lanxess Arena, Cologne and wrap in London on 27 June when Taylor headlines Barclaycard Presents British Summer Time Hyde Park 2015. General ticketing and on-sale information for The 1989 World Tour is available at TaylorSwfit.com.