MTV UK & Ireland in association with Emporio Armani Diamonds today announce the MTV Brand New 2015 shortlist featuring the ten biggest acts set to take the industry and charts by storm next year. The contenders for MTV Brand New 2015 will be celebrated at a VIP launch event on 1st December at DSTRKT, London, which will see MTV Brand New 2014 act Kwabs performing, plus additional names yet to be confirmed.

MTV Brand New presented by Emporio Armani Diamonds 2015 Shortlist:

Becky Hill

George the Poet

James Bay

Krept and Konan

Melissa Steel

Nothing But Thieves

Saint Raymond

Sinead Harnett

Sunset Sons

Years and Years

These are the UK acts ready to dominate the scene next year. Public voting to decide the winner of this year’s competition will open on 1st December. After two months of battling it out to find the winner, MTV Brand New 2015 in association with Emporio Armani Diamonds will host two showcase gigs early next year before the winner is announced on 30th January. Until then, you can catch playlists for each of the artists in the lead up to the January shows on MTV TRAX, the app that you can download completely free by visiting

Also announced is the MTV Brand New 2015 Unsigned winner, Of Empires. The band was selected out of hundreds of applicants who entered the competition by sending a fifteen second clip of themselves performing via Instagram. The four-piece rock ’n’ roll band evoke vintage tones and attitudes of the late ’60s but with their own modern twist.

Last year the MTV Brand New shortlist revealed the biggest acts to emerge in 2014 including Sam Smith, Ella Eyre, Kwabs, George Ezra, Royal Blood and our winners -The Vamps.

The Vamps said: “This year has been crazy – we have had the chance to travel to so many places and play to the best fans in the world. Releasing our album was something that we never thought we’d be able to do, and, as songwriters, it was a big moment for us. We hope this year has helped us pave a way into having an even better 2015. We would like to thank MTV for all their support and the love they have shown us!”

Kwabs said: “Being chosen as part of the MTV Brand New list presented by Emporio Armani Diamonds was great, I performed at the Showcase at the start of this year and it’s great to be back for the launch of 2015. I’m a big fan of Sinead Harnett, who is on the shortlist this year.”

The accomplishments of the 2014 acts have been incredible: Sam Smith was the name on everyone’s lips as last year’s campaign kicked off and he has remained at the top of the charts and in the spotlight ever since; Ella Eyre has taken the industry by storm kicking off with a show stopping BRIT Awards performance and sold out her own headline tour as well as supporting Bastille in the USA; George Ezra’s debut album Wanted on Voyage has spent 20 weeks in the Top Ten since its release in June, two of which have been on the Number 1 spot and has already sold over Platinum, he has sold over 1million singles and had two Top Ten hits with Budapest and Blame It On Me.

With one of the most successful track-records for a new music poll, over the last six years MTV Brand New has provided crucial early support helping to launch the careers of so many stars including Lady Gaga, Justin Bieber, Tinie Tempah, Adele, Florence + The Machine, Disclosure and Ellie Goulding.

For the third year, Emporio Armani Diamonds is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2015.

Emporio Armani Diamonds and MTV are the perfect match and together are much more than just a brand collaboration. Music and fragrance are intrinsically linked in their ability to evoke emotion and memory, and their power to transport the mind to a different time or place. This powerful combination is a must for Emporio Armani Diamonds and they are delighted to be associated with the talented and inspirational individuals that MTV Brand New unveils and are looking forward to building on the success of their previous years of collaborating.

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