MTV has teamed up with MusicQubed for a massive music giveaway to UK fans via a new and unique mobile music service, MTV Trax, to celebrate the 20th anniversary of its biggest international awards show, the MTV EMA.
For three months from today (6th November), any UK music fan who installs the MTV Traxmobile app to their iOS or Android phone will get today’s hottest music tracks downloaded free-of-charge overnight so they can wake up to new tracks every day and listen to them anytime and anywhere, even underground or in the air.
MTV Trax is the most up-to-date, easy-to-use and instantly accessible mobile music service available anywhere today, offering young music fans – with too much choice and too little time – one-touch access via their smartphones to the hottest, hand-picked music from their favourite pop stars.
The mobile music download service has a focused daily offering of tracks organised into playlists curated by MTV, including its new socially powered weekly chart, Your MTV Top 20. Users can create their own playlist and share songs with friends via social media. Artists featured on MTV Trax from 6th November include some of the biggest names performing at the 2014 MTV EMA including the award show’s host Nicki Minaj, alongside Ed Sheeran, Ariana Grande and Calvin Harris.
Any music fan with a UK account at the App Store or Google Play can download the MTV Trax app free-of-charge to their iPhone or Android Phone from 6th November by visiting www.mtvtrax.com or by searching for ‘MTV Trax’ on the App Store or Google Play.
The MTV Trax music giveaway coincides with the 20th anniversary staging of the MTV EMA at the SSE Hydro in Glasgow on Sunday 9th November and is intended to celebrate ‘the passion for music MTV shares with its fans’.
The 2014 MTV EMA will broadcast live across MTV’s international network of TV channels from 9pm CET on Sunday 9th November.
Global hip hop superstar Nicki Minaj will host, with Calvin Harris, Charli XCX, Kiesza, Royal Blood, Ariana Grande, Ed Sheeran and Enrique Iglesias are also confirmed to perform.