The 2014 MTV EMA, MTV is set to feature a new award category this year – ‘Best Song with a Message’ – sponsored by Someone Like Me, a global programme from Durex and the MTV Staying Alive Foundation to inspire and empower a generation to overcome barriers to safer sex and respectful relationships.
The new category at the MTV EMA, which celebrates its 20th anniversary in Glasgow on 9th November, will recognise tracks featuring empowering content and lyrics that encourage young people to become more socially conscious, feel more confident and talk more openly and honestly without fear of judgment, on issues ranging from current affairs to sexuality.
The winning track will be selected solely via hashtag voting across Twitter, Instagram, and Vine. The nominated songs are:
We Exist by Arcade Fire (#WeExistEMA)
Take Me to Church by Hozier (#TakeMeToChurchEMA)
Pretty Hurts by Beyoncé (#PrettyHurtsEMA)
All About That Bass by Meghan Trainor (#AllAboutThatBassEMA)
We Are Here by Alicia Keys (#WeAreHereEMA).
The Someone like Me partnership with the 2014 MTV EMA is part of the overall Someone Like Me programme to inspire young people to talk more openly about sex and help shape a world free from HIV. The partnership has also included sponsorship of MTV’s portfolio of new relationship and dating programmes, including Ex on the Beach, Time’s Up and The Ex and The Why, as well as the Isle of MTV summer festival in Malta.