Today, MTV UK & Ireland, in association with Emporio Armani Diamonds, start their search for the best unsigned music act in the UK – offering up the chance to perform for an MTV session and to attend the MTV Brand New 2015 launch in November and Showcases in January.

For the first time in MTV Brand New history, all applicants for the 2015 Unsigned competition will enter the competition via Instagram, using #MTVBrandNewUnsigned. They will have 15 seconds to prove their talent, and songwriting skills to show off to a team of MTV experts who will pick out the best entry.

To enter the MTV Brand New Unsigned 2015 artist competition, users must be over 18, enter with their own material, be completely unsigned artists and include the hashtag #MTVBrandNewUnsigned with their entry and submit your best track to impress the MTV panel. Please see the MTV website for Terms & Conditions.

All submissions must be made by midday on November 10th, 2014, with the winner announced at the end of November.

Anna Karatziva, Head of MTV TAM comments: “I am very excited that we have launched our unsigned competition as part of MTV’s Brand New Campaign. We are very much looking forward to hearing music from some fresh talent and giving an opportunity for an unsigned artist to come and record a session with us and be a part of our Brand New campaign.”

For the third consecutive year, Emporio Armani Diamonds is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2015.

Emporio Armani Diamonds and MTV are the perfect match and together, are much more than just a brand collaboration. Music and fragrance are intrinsically linked in their ability to evoke emotion and memory, and their power to transport the mind to a different time or place. This powerful combination is a must for Emporio Armani Diamonds and we are delighted to be associated with the talented and inspirational individuals that MTV Brand New unveils and are looking forward to building on the success of last year’s collaboration.

Make sure you ‘Like’ the MTV Brand New Facebook page where they will be highlighting some of the best unsigned entries and updating followers on progress.

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