A selection of lucky fans from around the world have been chosen to appear alongside Kelly Rowland in the official fan lyric video for her latest song, “The Game” – an exclusive track off the Pepsi® Beats of the Beautiful Game album.
Rocking some seriously impressive dance moves and showcasing their passion for “The Game”, fans from London to São Paulo to New York submitted videos and pictures of their dancing, singing and sporting prowess.
The energetic, fan-sourced performance, also featuring behind the scenes shots of Rowland recording the anthemic track, amplifies the hard-stomping hit.
Kelly Rowland said, “The passion and talent shown by my fans blew me away. They truly bring to life the energy of the song. I was immediately attracted to and identified with “The Game” and its theme of overcoming challenges and finding your voice, so it was awesome to see my fans just as motivated by it.”
Pepsi Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated artists from around the world including Kelly Rowland, Janelle Monáe, R3hab, Rita Ora, Don Omar, Santigold, Timbaland and Jetta, alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and Hassan El Shafei (Egypt).
These artists’ songs serve as the inspiration for the accompanying short films by dynamic directors including Spike Lee, Jessy Terrero, Idris Elba, Diego Luna and The Kolton Brothers among others.