To celebrate Kelly Rowland’s new song, “The Game” – an exclusive track off the Pepsi Beats of the Beautiful Game album – fans across the globe have the chance to appear alongside her in the official fan video for the hit.
Using her new song as inspiration and as the soundtrack to their entry, fans can show Kelly their most passionate and creative take on “The Game.” From singing their favorite lyrics from the track. . .to dancing to its beat. . .to showcasing their sporting skills, fans can submit their footage and pictures for a chance for it to be included in the final video.
Fans around the world can upload original video content or pictures at www.pepsi.com/kellyfanvideo.
Pepsi Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated musical artists from around the world including Kelly Rowland, Janelle Monáe, R3hab, Rita Ora, Don Omar, Santigold, Timbaland and Jetta, alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and Hassan El Shafei (Egypt). These artists’ songs serve as the inspiration for short films by dynamic directors including Spike Lee, Jessy Terrero, Idris Elba, Diego Luna and The Kolton Brothers among others.
The album is part of the integrated 2014 Pepsi football campaign, which continues to deliver experiences to fans throughout the year bringing them closer to the game they love.
Check out the official “The Game” video (Spike Lee short film):