The UK’s Generation X are invited to ride the wave of nostalgia as the biggest new music festival of its kind in the region – comprising some of the biggest names of the era – is announced this week.

Reload Festival confirms it will bring a raft of British and US music legends to Norfolk for its two-day event later this year, on Saturday 6 & Sunday 7 September, at the region’s Showground.

Saturday’s main stage line-up is confirmed to include a UK exclusive performance by Kool & the Gang, along with Soul II Soul, Rick Astley, ABC, Go West, Hot Chocolate, Imagination, Oddysey and From the Jam.

The Human League, Billy Ocean, Sister Sledge, Jason Donovan, Heaven 17, Aswad, Bjorn Again, The Real Thing and more will complete the main stage line-up on the Sunday.

Jason Donovan (2)
Jason Donovan

These iconic artists have amassed scores of classic smash hits, through a vast array of musical styles, from Ladies’ Night, Don’t You Want Me Baby, We Are Family, Celebration, Back to Life, When the Going Gets Tough, the Tough Get Going and Too Many Broken Hearts, through to You To Me Are Everything, We Close Our Eyes, Don’t Turn Around, The Look of Love, Temptation and Never Gonna Give You Up.

With family camping available on-site, a second stage featuring a host of DJs spinning the big sounds, trapeze artists, stilt walkers, a silent disco, karaoke and much more, Reload Festival is the place to show the kids how it’s really done.

The Real Thing
The Real Thing

A Reload Festival spokesperson comments: “Reload Festival is a brand new festival dedicated to delivering music for a generation of partygoers who long for the days of music you can really dance to. Reload represents the rare opportunity to see a large number of top acts across one weekend of huge hits”.

Early bird tickets for Reload Festival, which will take place at the Norfolk Showground on Saturday 6 & Sunday 7 September, will be on sale from Tuesday, 18 March, until Friday, 28 March, when normal pricing will commence. For more information, or to book tickets, visit, or call 0871 224 1112 / 1113